The world knows Serena’s story. It’s one that reads: adversity, doubts, haters, health obstacles, criticisms, comebacks and victories. This story is a window into Serena’s soul, into a chapter so personal no one in the world knew about until today. A window’s glimpse inside Serena Williams’ life as she continually pushes past adversity and naysayers in preparation of winning her 22nd major – inspiring our generation to ‘RISE UP’ a thousand times again.
Powerbeats2 Wireless combines the emotion of Beats and the power of wireless giving athletes the freedom to test their limits and play as hard as they can.
Packaging, Design, Photography, Videography, Digital
Build a movement for ocean conservation by demonstrating the interconnectivity of the National Aquarium’s three BLUEPRINT priority projects. Encourage large scale giving by crafting a thoughtful and premium printed piece. One that “sells the dream” and supports the integrity of these projects through emotionally driven narratives and storytelling.
Water connects us all. Let the ocean’s natural beauty and awe-inspiring expanse connect these three projects as whole. Allow the rolling tides to build a natural rhythm that informs pace and structure. Communicate a bright and optimistic look and feel that leads with an innovative point of view and global perspective.
Support the individual narratives by employing a mix of authentic human portraiture, heart-warming animal vignettes and stunning drone photography.
Together, we can give a voice to our ocean planet.
Eco-chic. Elegant, not “earthy.” Employ an eco-conscious mindfulness to materiality. Employ an inherent recyclability.
Art Director: Dave Dundas
Videographer: David Coffey
Photographer: Jay Flemming
Drone Photographer: David Coffey
Goal: Create a short video series. One that tells the story of the National Aquarium’s passion for education through the eyes of the students who participated in the 2016 season of our Henry Hall program.
Goal: Develop an interactive storytelling device. One that is designed not only to house and deliver the content, but to enhance one’s experience with it. Encourage deeper exploration of unique environments and individual narratives.
Intended Impact: Grow the National Aquarium’s reputation as a conservation organization. Showcase our education programs in an authentic and meaningful way.
Intended Impact: Innovate ways to engage new and current audiences. Reinforce brand mission by telling authentic stories about the next generation of hopeful conservationists.
Intended Impact: Appeal to donors for regional and national funding. Promote the lasting effect that educational programs like Henry Hall stand to have on individuals and communities.
Videographers: David Coffey, Henley Moore
Digital Designer: Dominique Graham
Final execution of photography, typography and information hierarchy for UA Football, 2014.
Branding, Visual Identity, Environmental Experience
More than 70 percent of the Earth’s surface is water. Despite the strong “green” identity of the environmental movement, the majority of our planet is covered in vibrant shades of blue.
The National Aquarium’s latest social good campaign aims to connect and rally the next generation of hopeful conservationists to join us in protecting our ocean planet.
Goal: Engage and develop a healthy, local and national community of #SeaChange organizers, changemakers and vocal advocates.
Goal: Empower groups and individuals to make small behavioral changes and grow their own grassroots efforts in a manner that positively and sustainably impacts their communities and environment.
Together, we are as powerful as the ocean itself.
Graphic Designer: Cora McKenzie
Illustration & Typography: Cris Cimatu
Art Director: Dave Dundas
Exhibit Design: Jessica Young
Structure Design & Fabrication Management: Mark Kennedy
Sculpture Artist: Kasey Jones
Photographer: Theresa Keil
Concept development and delivery for global campaign launch of Beats Wireless.
Exploration of The Key West Theater’s visual identity. Support brand evolution and inform ticketing site refresh by exploring palette, marks and type treatments that evoke a vibrant sense of energy.
Exploration of typography and in-camera photography techniques for launch of product at retail.
Exploration of MeUndies brand mark to support evolution of their visual identity.
Conceptual photographic and typographic treatments explored in the pursuit of a fresh and vibrant look and feel for Under Armour Football in 2014. Here the athlete explodes from gritty, corroding letter forms while heroed product photography reinforces the overarching product message.
Design Director, Brand Director
To refine creative activation around our brand promise, guided by holistic collaboration from internal stake holders.
Art Director photography, video, digital, social
The new Beats Pill+ is a sophisticated evolution of Beats speakers. It’s sleek and refined, while maintaining Beats striking boldness. The campaign’s overall creative direction draws from the product’s own premium textures, distinguished style, and duotone white/black color palette. We entice consumers to hear the impressive sound for themselves by calling attention to the power button while the campaign headline “Turn Me On” serves as a double entendre (Beats signature edge) and a direct CTA challenging the consumer to hear differently.
Visual exploration of the role of music in the training of elite athletes and its effects on intensity and motivation. How does that intensity spread and inspire others? How does it propel them? How could you visualize a sudden burst of intensity? A building energy?
Designer: Danielle Schlesinger
Illustrations designed to speak to the bold colors and movements of the modern active lifestyle.
Brand Director, Design Director
In 2018, The National Aquarium completed the construction of a state-of-the-art Animal Care and Rescue Center. This “beating heart” will power future innovations of the iconic institution by setting new precedents for animal care and providing a lasting and permanent solution for rescue operations.
The location in Baltimore’s historic Jonestown neighborhood provides proximity to the main Aquarium building and an opportunity to connect with local residents through community programming and school STEM education.
Goal: Grow brand recognition. Interpret the creative spirit of the National Aquarium for a new facility focused on innovation and care. Define a palette of tools and materials that recall the history of the main institution while providing flexibility for its forward thinking mission and future endeavors.
Goal: Grow brand reputation. Collaborate with the Jonestown community; Engage local students in hands-on activities that inspire a hopeful sense of optimism.
Designer, Jessica Young
Art Director, photography
Art Director, Photography
A design system concept created to engage and educate the consumer on the one-of-a-kind technologies built into Under Armour's first performance monitor for athletes. Opportunities included custom icons, collaboration with the copy team in the execution of a clear information hierarchy, illustration and info graphics unique to the product, and an in-store presentation that served to disrupt upon entry and guide through a branded experience.