MeUndies—
Do what feels good.
Creative Director, Identity
Brand Redesign
Putting the Me
in MeUndies
We’re not looking to be comfortable, we’re looking to do what feels good. And feeling good can’t be faked or pressed upon someone else — it’s unique to each individual.
To help people do what feels good to them, we developed a visual identity that celebrates individuality and evokes an enthusiastic sense of inclusivity.
With a bright new color palette, simply-scribed brand mark and un-retouched human-centered photography, the MeUndies brand inspires comfort in who you are, right down to your skivvies.
Guiding—
Brand Mark
Visual System
Team—
Andrew Teague, Creative Director
MeUndies Brand Team
